Here, the coach will work alongside the ED to gain self-awareness, build on his strengths, clarify his purpose and values, and move him to achieve his goals by unlocking his potential. Coaching addresses where the ED is and where he wants or needs to be.
The ED’s aim is to experience transformational changes in his mind-set, behaviour and habits so that these will be aligned to the objectives of his NPO. Coaching, which has been done for years and is often an underutilised resource, is a useful instrument that can help work through a currently unresolved trait in the ED through experiential application. Coaching and mentoring are ideal for advancing non-profit leadership and improving non-profit organisational effectiveness.
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